BATA SHOES VS UMOJA SHOES – A LESSON IN DESIGN PROTECTION
If you grew up in Kenya during the 90’s (HI MILLENIALS!) you must have seen or heard of Bata’s ‘toughee’ shoes – the Maybach, the Rolls Royce, of school shoes. Having Bata shoes already meant you were elite, but having Bata Toughees? That was as good as rolling up to your Class 3 classroom with Cuban cigars. You were a deep state individual! I remember begging my parents to get me toughees when the term would be gearing up to start, because listen, if you weren’t wearing toughees you just weren’t cool enough. And the advertising that accompanied these…